tv game of thrones -
tv game of thrones -

Microsoft has applied for a patent that ties "awards and achievements to particular items of video or advertising content", suggesting that Xbox One could reward users for watching specific video content.

"Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content," the application states (as reported by

"To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content."

The technology could lead to viewers being awarded for watching particular TV shows or sporting events, with GamesIndustry citing two examples in the application as "watching a single event like the Super Bowl, or for watching an entire series of a single show".

The application continues: "Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities."

The technology ties in with Microsoft's ambition for Xbox One, which the firm describes as the "all-in-one games and entertainment system".

It also appears to match Microsoft's plans to overhaul its achievements system with "more frequent updates" and "more ways to earn".


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User Comments

xaml's Avatar


The only achievement I can make out here is pairing a bollocks series with a bollocks console.
Posted 01:18 on 27 May 2013
s_h_a_d_o's Avatar


Good call on this @vg_dave
Micro$oft seem to have given up on the manufacture of hardware to focus on redefining 'adware'.
Posted 21:20 on 26 May 2013
Darkman1980's Avatar


I didn't come here to be rude or even a, little "disturbed" but WHAT THE F@$! GD micro fools!!! Get it together WTH?!?!?!?!?
Posted 01:48 on 25 May 2013
DancingRhino's Avatar


If it was used very sparingly it might be ok. Everyone should get an achievement for watching Game of Thrones cause it's ace :) But they'll have to do it equally I'd have thought, 200 points for every episode bought.

There was some hope gamer scores could be a cross generation, life-long cool system. This tends to point it turning into a bloated, meaningless number people will ignore if it's filled with crap like - changed channel with hand gesture 100 points.
Posted 21:45 on 24 May 2013
bloody27's Avatar


the first xbox achivement will be shown as soon as you turn it on.

"congratulations U just got robbed"
Posted 18:04 on 24 May 2013
VG_Dave's Avatar


Yup, and I agree with the devaluation comment. It's not entirely unexpected, but it's starting to sound like the 'achievement' part of achievements could be scuppered by a cheap 'I was there' mechanic. Sad.
Posted 18:03 on 24 May 2013

Grammartron@ munkee

^ I don't know whether to laugh, cry, or furiously stamp on some kittens.
Posted 17:00 on 24 May 2013
munkee's Avatar


Freshen up! You watched a Colgate advert. 100g.

Full Tummy. You ordered Pizza through your Xbox One Pizza Hut app. 500g.

You shared your Achievements on Facebook. 200g.
Posted 16:29 on 24 May 2013


God, I hate all this. I mean, just really hate it.

My gamerscore is a source of pride, because it is just that - a Gamer Score. You know, for gaming. A mark of my achievements, and history, in gaming.

As someone with no interest in watching TV through their games console as opposed to their TV, or taking Skype calls, using Internet sodding Explorer or any of the other associated guff, it now feels like my score, a result of many hours of play, commitment and dedication over the years could just as easily have been achieved by sitting on my backside watching boxed sets of The Sopranos, or using Bing a pre-recquisite amount of times in a 24-hour period.

Top stuff.

I've never been a 'comment ranter' before. This whole reveal and strategy appears to have turned me into one. And I don't like it.

Rant over. :(
Posted 16:23 on 24 May 2013


So that means, technically. you could never play a game and have a better Gamerscore than your friends? (assuming these Achievements add to your Gamerscore still, I guess).

Getting closer to that idea of Achievements for everything.

Next generation, the Xbox will attach to the toilet and you'll get an achievement for regular bowl movements (as long as you use the advertised cereal, of course) :D
Posted 16:23 on 24 May 2013
MJTH's Avatar


Isn't this exactly what you said you didn't want to happen Dave in the podcast? For achievements to become marketing tools.

This might sound cool, but it does go some way to devalue achievements. And if you are the kind of person who will be watching TV more then playing games, pop ups like this could be annoying.
Posted 16:21 on 24 May 2013
munkee's Avatar


Very smart, Microsoft. Evil genius.
Posted 15:52 on 24 May 2013
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