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PopCap Games may look to work on existing EA properties in the wake of its recent buyout, revealed the studio's director of business Bart Barnden at GDC Europe.

"Everything will improve with EA," said Barnden at the Q&A session following his talk on localisation and 'regionalisation'.

Barnden went on to say that PopCap's ability to create unique IP was the key to the studio's rise to prominence, but that cross-branding with existing EA IP will also be beneficial to the studio.

"I think there are certain aspects of the products that would really make sense in that way; things like mini games or pieces of games, or maybe small features that sit on top of some of the core games," he revealed, adding: "I do see a lot of synergies for, probably, cross promotion. I think it's about getting the PopCap people excited about EA's social games and visa versa. There's probably the biggest bang for the buck there, at least in the near term."

Fans of the studio's original titles, however, may be happy to hear that PopCap still has plenty of its own IP to work on in the coming months.

"In the near term we have some other IP. Our pipeline for PopCap's social games is pretty robust and there'll be some new stuff coming out. It's a lot of our own stuff that at least for now we've got to get out."

PopCap has worked on licensed IP in the past, the most notable of which being a Half-Life 2 edition of Peggle released on Steam, so it wouldn't be the first time the company has dabbled in foreign IP.

Via Develop

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