xbox 360 slim real -

Chris Lewis, Xbox's EMEA VP, has estimated that the Xbox 360 is about halfway through its life cycle, explaining that Kinect has given the machine extra legs.

"We see it as about halfway through." he told MCV. "Xbox is defying the normal curve you might expect. There's no doubt that Kinect put a huge shot of adrenaline into the business."

"What we are now seeing is massive swathes of families and younger audiences flocking to it. As you saw at the press conference, we are now in line with what we projected at E3 2010."

It isn't all about families, however, and Lewis is aware of the commitments Microsoft has to its core audience.

"What you will see is us using Kinect to enhance the experience and not detract from it. I don't think our core gamers will tolerate anything else from us." Analysis

The 360 has been on the scene for nearly six years now, which - going by Lewis' estimations - will mean the console will have finished its cycle by 2017. Obviously there's overlap between generations, but with the announcement of a new machine likely at E3 2012, it's fair to assume the 360 is a little further on in this cycle than Microsoft is willing to admit. Either that, or Microsoft anticipates a hugely long tail for the Xbox 360 as a low cost, casual gaming device.

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User Comments


No chance. With games like Crysis 2 showing the console's ages, I find it hard to believe that we have another 6 years of the Xbox which out of the three 'big boy machines' (PC, Xbox and PS3) is the weakest. Even the PS3 only has a 10 year life cycle and that came out after the Xbox and has better hardware. And if this is the case then I forsee PC gaming hitting a huge peak.
Posted 11:52 on 27 June 2011
dav2612's Avatar


And if you are not interested in Kinect then the life cycle sounds somewhat shorter.
Posted 11:26 on 27 June 2011
altaranga's Avatar


I smell bullsh1t. At least, I hope I do.
Posted 11:20 on 27 June 2011
Chaza_snake's Avatar


mmm, the 360 came out in '05 right? so to say its only now halfway through would mean another microsoft console wont release till 2017! that seems way too long, even if kinect has given it an 'adrenaline shot' the 360 will be way behind the wii u and probs the ps4 by then. if they announce a new console at e3 2012 it would be wise to release it that same year as the hype machine will increase sales, rather than leaving it so that people forget about it.
Posted 11:08 on 27 June 2011
Wido's Avatar


Interesting, but it is kind of convincing. We are now seeing proper Kinect titles being released for the hardware, so it will be intriguing as what Kinect will bring to the 360 over the next year come E3 time.
Posted 10:42 on 27 June 2011
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