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xbox one 1111111 -

Xbox chief Phil Spencer has admitted that Microsoft needs to "do better in Europe" and that he wants to focus on improving Xbox One sales across the continent.

"We need to do better in Europe," Spencer said in the latest issue of EDGE. "When I look globally, mainland Europe is definitely an area we want to focus on.

"I'm excited about going to Gamescom at the beginning of August, having another press show where we're able to show games that we didn't show [at E3]. So you're going to see brand new games, as well as obviously some repeats, but you're going to see Scalebound, Crackdown, Quantum Break from my friends at Remedy. From a product standpoint, I like where we are. I think the team's doing a great job with the games and building a platform for gamers."

An interview with SCEE president Jim Ryan published on VG247 yesterday claimed that PS4 has "market leadership in every country in Europe" and "very significant market leadership in continental Europe. Extremely significant. I don't think market-share's any less than 70%, and frequently greater than 90% in continental Europe."

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"Sony does a really good job in those markets, and they have a long history - long before we were in this business - and they've earned the success that they get in those regions," Spencer continued to tell EDGE. "I watch what they do because they do a lot of good things, and I want to make sure that we're being smart about succeeding. And there are places like Latin America where Xbox does really well, and in the US the numbers keep going back and forth - it's good competition which I think is good for everybody.

"Content-wise, though, I'm excited about this Forza, I'm excited about Tomb Raider, I'm excited about the new Rare game, Sea Of Thieves… And I think we can do more artful games that I have found resonate more. That's definitely a focus for us."

Microsoft announced its plans for Gamescom yesterday, confirming that it will be holding a press briefing on August 4 featuring new looks at Quantum Break, Crackdown and Scalebound.

Sony, meanwhile, is sitting out this year's show.

Source: EDGE | Issue 282

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Ephidel's Avatar


Well, doing a little research into it and since the change from MSP to actual currency, most, if not all, US Gamers get charged Sales Tax upon purchase (not included in the listed price). However, Sales Tax seems to vary between 6% - 10% of the total price, whilst we have 20% VAT here in the UK.

Furthermore, I found this :

I'll agree to this and I think we should spread the word. Pricing disparity on this scale is unethical and should hurt their business. It seems mostly down to awareness (or a distinct lack of it) that nothing is done about it.
Posted 12:21 on 02 July 2015

pblive@ Ephidel

The pricing does need to change, but be careful with the £1 = $1.56 comparison. The US doesn't have tax added to that but the UK and most European countries do, so you'd need to add whatever tax rate each country has to that price. It still doesn't make some of those prices right, though.

The other thing I'd like to point out is that while MS would love the Xbox One to be on level pegging or even near the PS4 sales, they're still doing pretty well with the sales they have on a purely business level. I also think they have the better first party lineup, but that's more down to personal choice in games. I still use my PS4 more for the third parties.
Posted 10:45 on 02 July 2015
Ephidel's Avatar


I could not agree more, Karlius. Look at this pricing. This week on the Xbox Games Store including Games with Gold discounts :

Game Add-Ons

Xbox 360

Rocksmith 2014 Classic Country Song Pack - 30-Jun - $7.99/£6.39 ($2.99/£2.39 per song)
Minecraft: Xbox 360 Edition Minecon 2015 Skin Pack - 1-Jul - FREE
Xbox One

The Escapists Escape Team - 30-Jun - $4.49/£2.79
Evolve Goliath Digital Camo Skin - 30-Jun - $2.99/£2.39
Evolve Trapper Victory Skin Pack - 30-Jun - $4.99/£3.99 ($1.99/£1.59 each)
BlazBlue: Chrono Phantasma Extend My Room Set A - 30-Jun - $1.99
BlazBlue: Chrono Phantasma Extend My Room Set B - 30-Jun - $1.99
BlazBlue: Chrono Phantasma Extend My Room Set C - 30-Jun - $1.99
BlazBlue: Chrono Phantasma Extend My Room Set D - 30-Jun - $1.99
BlazBlue: Chrono Phantasma Extend Lobby Character Item 1 - 30-Jun - $2.99
BlazBlue: Chrono Phantasma Extend Lobby Character Item 2 - 30-Jun - $0.99
BlazBlue: Chrono Phantasma Extend Lobby Character Item 3 - 30-Jun - $0.99
BlazBlue: Chrono Phantasma Extend Lobby Character Xblaze Set - 30-Jun - $0.99
BlazBlue: Chrono Phantasma Extend Famitsu Additional Character Colour - 30-Jun - $2.99
BlazBlue: Chrono Phantasma Extend System Voice Mai Natsume - 30-Jun - $2.99
Battlefield Hardline Criminal Activity - 30-Jun - $14.99/£11.99
Rocksmith 2014 Classic Country Song Pack - 30-Jun - $7.99/£6.39 ($2.99/£2.39 per song)
Pool Nation Stack of Coins 6000 PN$ - 30-Jun - $1.49/£1.19
Pool Nation Stack of Coins 20,000 PN$ - 30-Jun - $2.99/£2.39
Pool Nation Stack of Coins 60,000 PN$ - 30-Jun - $4.49/£3.59
Pool Nation Stack of Coins 115,000 PN$ - 30-Jun - $6.99/£5.59
Pool Nation Stack of Coins 300,000 PN$ - 30-Jun - $15.49/£12.39
Pool Nation Stack of Coins 1,250,000 PN$ - 30-Jun - $46.99/£37.59
The Witcher 3: Wild Hunt New Quest: Where the Cat and Wolf Play... - 1-Jul - FREE
The Witcher 3: Wild Hunt Alternative Look for Ciri - 1-Jul - FREE
Minecraft: Xbox One Edition Minecon 2015 Skin Pack - 1-Jul - FREE
Deals with Gold

Xbox One

Plants vs. Zombies Garden Warfare - $10.00/£17.50 - 67% off
Peggle 2 Magical Masters Edition - $4.95/£4.22 - 67% off
Tower of Guns - $8.99/£7.19 - 40% off
Thomas Was Alone - $5.50/£3.60 - 50% off

Xbox 360

Burnout Paradise - $3.74/£3.74 - 75% off
Crysis 2 - $3.99/£2.99 - 80% off
Kingdoms of Amalur: Reckoning - $3.99/£3.99 - 80% off
Mirror’s Edge - $3.74/£3.74 - 75% off
Plants vs. Zombies: Garden Warfare - $6.59/£8.24 - 67% off
Skate 3 - $4.99/£3.74 - 75% off
Peggle 2 - $3.95/£3.29 - 67% off
Fuse - $4.99/£6.24 - 75% off
Syndicate - $4.99/£6.24 - 75% off
Chivalry: Medieval Warfare - $7.49/£5.99 - 50% off
MX vs. ATV Alive - $4.99/£4.99 - 75% off
MX vs. ATV Reflex - $4.99/£4.99 - 75% off

And here's the exchange rate :

£1 = $1.56.

This is why you can't have nice things, Microsoft. Essentially, the rest of the world is paying extra for the discounts the US gamers get. All we want is some fairness in the pricing. Is that too much to ask for?

Also, I'd like to add that of all non-USA countries, the UK gets ripped off the least. Mainland Europe, Australia, Canada, South and Meso America and most probably Japan as well (I don't know about Japan tbh) all get to pay truly extortionate prices for Microsoft's products. They need to sort this disparity out if they ever intend to improve their performance in these markets.
Posted 06:08 on 02 July 2015
Karlius's Avatar


Microsoft need to look at the monetary conversion rates of US to Europe ensuring that all gamers are paying on an even fold for the prosperity of their country especially with regards to games and especially expansions.

This should also apply to their management of third parties under no circumstances should $40 equate to £40. If a company tries this on it should hold them to account. If someone in a poverty stricken part of Europe pays £20 for a game I have to pay £40 for so be I can understand that but when the wealth is equal then equal it should be!
Posted 16:36 on 01 July 2015
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