xbox e3 don mattrick -
xbox e3 don mattrick -

Don Mattrick has been appointed CEO of Zynga, effective Monday, July 8, the social games firm has confirmed.

Mattrick leaves Microsoft after six years at the company, overseeing Xbox as the president of its Interactive Entertainment Business.

He previously served as the president of worldwide studios at EA.

"Don is unique in the game business," said Zynga founder and chairman Mark Pincus. "He can execute in multiple domains -- hardware, software and network, and he's been the person responsible for game franchises like 'Need for Speed,' 'FIFA' and 'The Sims.'

"He's one of the top executives in the overall entertainment business and he's a great coach who has inspired people to do their best work and build strong, productive teams. He deeply understands the value of a network and the importance of creating lifelong consumer relationships.

"He turned Xbox into the world's largest console-gaming network, growing its installed base from 10 to 80 million and transformed that business from deep losses to substantial profits. And he has grown the Xbox Live player network from 6 to 50 million active members in 41 countries."

Pincus steps down from the position of CEO, but will continue to serve in his role as chairman and chief product officer.

"I'm excited to partner with Don and the rest of our team to return Zynga to its leadership role in inventing and growing Play as a core human experience," he added.

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Mattrick's exit from Microsoft comes just months before the company's next-generation console, Xbox One, hits store shelves this November.

In an email to employees, Microsoft CEO Steve Ballmer thanked Mattrick "for setting us on a path to completely redefine the entertainment industry".

"This is a great opportunity for Don, and I wish him success," he said.

"Don’s directs will report to me and will continue to drive the day-to-day business as a team, particularly focused on shipping Xbox One this holiday.

"Since joining IEB more than six years ago, Don and his team have accomplished much. Xbox Live members grew from 6 million to 48 million. Xbox 360 became the No. 1 selling console in North America the past two years. We introduced Kinect and have sold more than 24 million sensors. We released fantastic games, and, most importantly, we expanded Xbox to go beyond great gaming to deliver all the entertainment people want — sports, music, movies, live television and much more.

"In the past month, the IEB team showed for the first time here on our Redmond campus, and again at E3, how we are going to continue to transform entertainment with Xbox One. I am incredibly proud of the work and vision culminating in Xbox One.

"I’m particularly excited about how Xbox pushes forward our devices and services transformation by bringing together the best of Microsoft. The consoles are incredible all-in-one devices with built-in services that consumers love, including Bing, Xbox Live, Internet Explorer, SkyDrive and Skype. And, just as important, Xbox Games, Xbox Video, Xbox Music and SmartGlass light up Windows PCs, tablets and phones.

"Thank you, Don, for setting us on a path to completely redefine the entertainment industry. The strong leadership team at IEB and their teams are well positioned to deliver the next-generation entertainment console, as well as transformative entertainment experiences, long into the future."

Source: Yahoo, Microsoft

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User Comments


Mattrick and his amazing techni coloured jackets, goodbye for now, we miss your fashion already.
Posted 01:28 on 03 July 2013


While higher-ups can certainly be pushed out of companies in certain circumstances, the fact in this case is that Dom already had another job lined up.

If you're booted out, you don't immediately start at another company or get yourself a CEO position in a matter of days.

So this had to have been set up well ahead. I agree with Matt in that this was already in motion before the Xbox One reveal.
Posted 22:56 on 02 July 2013
altaranga's Avatar

altaranga@ pblive

Exactly. This sort of thing doesn't just happen.

Anyone suggesting this is a result of being nudged by MS because of a perceived bad E3 doesn't have a scooby-doo.
Posted 21:54 on 02 July 2013
Karlius's Avatar


Dude Huge FTW!!
Posted 23:50 on 01 July 2013



I dare say this was all arranged far in advance of E3, there would be a lot of behind-the-scenes stuff and some notice probably involved.
Posted 21:47 on 01 July 2013
s_h_a_d_o's Avatar


Teehee... couldn't imagine better matchmaking.
Posted 21:42 on 01 July 2013
Ezay606's Avatar


I wonder if he was told to jump before he was pushed by Xbox executives
Posted 21:20 on 01 July 2013
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