All PlayStation 4 pre-orders – including those placed beyond the August 5 cut-off date – will be fulfilled in time for Christmas, Sony has confirmed.
In an interview with CVG, Sony UK MD Fergal Gara confirmed that "everyone who has put down a pre-order so far will definitely get one before Christmas, as long as nothing goes terribly wrong."
Gara also reiterated comments made to VideoGamer.com last month, suggesting that more PS4 stock could become available in time for launch.
"And if things keep going well we'll delight even more people on day one," he continued. "We don't want to over-promise and under-deliver, we want to do the opposite."
Stock should be available to purchase freely off the shelves "at the start of ", Gara added.
Sony has previously warned retailers that pre-orders placed beyond August 5 may not be fulfilled on launch day given the huge demand for the console.
Earlier today, Sony confirmed that a range of official bundles will be available on launch day, including one bundling in a copy of Killzone: Shadow Fall, a PlayStation Camera and an additional DualShock 4.
PlayStation 4 launches in the UK on November 29.