Rumoured to be casual: In 2011 industry analyst Arvind Bhatia described Activision Blizzard's line-up of games slated to release throughout the next few years, calling Project Titan an upcoming "casual MMO".
What this means: If Titan is being designed as a casual title this runs in line with World of Warcraft's current trajectory. The Mists of Pandaria expansion has already carved out WoW's future as a mainstream crowd-pleaser and it wouldn't be out of place if Titan followed with a similar tone.
However like Paul Sams, WoW's executive producer Frank Pearce has already confirmed both games should be able to co-exist, which might suggest they are aimed at either different sub-sects of the casual audience, or entirely different audiences altogether.
He told Destructoid:
"We're not trying to replace World of Warcraft. We think that World of Warcraft can continue co-existing with our new MMO and some people might prefer the new one, some people might still prefer to play World of Warcraft.
"We think you can go in different directions and still have a great massively multiplayer experience and we want to sort of experiment with what that might look like."
Just how different these directions will be is still unclear.
It's going to have a sci-fi slant: And be near-future, post-apocalyptic and historical says WoW's game director Jeffrey Kaplan, who's been established as working on Titan.
What this means: Based on a series of very similarly styled art pieces taken from the official portfolios of artists confirmed on the game, we might be looking at a vaguely steampunk MMO from Blizzard. It's unclear whether the similarities are merely coincidence but it follows in line with Kaplan's "near future but historical" statement.
It's Slated for 2013: A leaked product slate of Blizzard's development plans places Project Titan's release date as Q4 of 2013.
What this means: While there was never any official word from Blizzard HQ verifying the product slate, games and expansions have so far followed in line with the schedule, implying some level of accuracy behind it.
The schedule also show's WoW's fifth expansion will be released during the same quarter, once again suggesting Blizzard isn't worried about splitting the fanbase between two games.
Alongside this is confirmation from Blizzard's Paul Sams who stated Gamasutra the MMO would be released sometime after Diablo III.