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If you like your sport ultra violent and no holds barred, or are just an aficionado of late night telly, then chances are you have heard of the Ultimate Fighting Championship. Well, publisher THQ is going to be giving fans the chance to get scrapping in the octagon by snapping up the official rights to the American tournament.
The agreement covers console, handheld and PC formats, along with online, multiplayer and downloadable content, and will be in place until the end of 2011. With its acclaimed WWE Smackdown! vs. Raw series, THQ has bags of experience in the fighting sports genre and seems the perfect choice to capture the more extreme edge of UFC combat.
Kelly Flock, THQ’s Executive Vice President of Worldwide Publishing, said: “The UFC brand has seen tremendous growth in recent years with wild popularity among the core gaming demographic. This relationship serves as an extraordinary addition to THQ’s world-class license portfolio as we continue to expand our competitive sports offering.”
Dana White, President of the Ultimate Fighting Championship, added: “Our goal for the UFC games is to give our growing, global fan base the opportunity to experience the most exciting live sporting event in the world – the UFC. THQ’s unparalleled development and pedigree in the fighting/action-sports genre, in addition to their leading position as a global publisher, makes them our best partner to deliver on this objective.”
Details about the first UFC game to come from this agreement are pretty scant at the moment, but former stars and current champions will definitely feature to appeal to the sport’s huge fanbase.
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