Asking $60 for a console or PC game is a "giant FU to a very large number of people" and a reason why variable pricing should be introduced, former EA CEO John Riccitiello has said.

"Another thing that console and PC guys could and should learn is variable pricing," Riccitiello said at the Gaming Insiders Summit. "$60 is a giant FU to a very large number of people.

"There's not been a console game with even half as many installs as Clash of Clans. Puzzle & Dragons has got more installs than any console game in history. Getting a larger audience through variable pricing is a really useful thing."

Riccitiello also believes the traditional games industry is yet to get games as a service right.

"More than anything, what the traditional game industry should learn from mobile is it's really about service," Riccitiello said. "It's an ongoing business. You'd think we would have learned this some time ago, but I find it interesting that WoW and Sim City and GTA and Starcraft and many other games all fell over at launch when they put their service components together.

"Some of the biggest brands - I'd argue almost all the biggest brands - fell over from lack of the testing and research that mobile people do in the regular course of their day."

Source: [a]Listdaily