Valve’s Gabe Newell believes the lift off point for VR will not be affordability, but the creation of experiences which consumers feel they simply must be part of.
This is why Valve is working on three three full VR games.
“Right now we’re building three VR games,” Newell revealed during a recent media roundtable attended by Eurogamer.
“When I say we’re building three games, we’re building three full games, not experiments,” he added.
Newell explained why Valve was investing so heavily in VR when the market right now is relatively small.
“If you took the existing VR systems and made them 80 per cent cheaper there’s still not a huge market, right? There’s still not an incredibly compelling reason for people to spend 20 hours a day in VR,” Newell stated. “Once you’ve got something, the thing that really causes millions of people to be excited about it, then you start worrying about cost reducing. It’s sort of the old joke that premature cost reduction is the root of all evil.”
Newell will be hoping that special “something” will be found in at least one of its VR game projects.