Ubisoft CEO Yves Guillemot "forced" Ubisoft Montreal to reveal Watch Dogs at E3 2012, despite the studio initially believing that it was too early to show off the game.
"They forced us to go at E3 2012," said creative director Jonathan Morin speaking in the latest issue of EDGE. "We didn't know what the hell those new consoles would be, so Watch Dogs really has worked on [seventh]-gen systems since the start. But we always pushed the ideas, the design, the core of Watch Dogs in such a way that we felt it would fit well with what we thought would be the future of games.
"Yves was the one who wanted us to go at that E3, even though we felt it was a bit early, and in the end I think he was right."
Watch Dogs had initially been scheduled to launch alongside next-gen consoles in November 2013, but saw a last minute delay pushing it into 2014. The game is finally due to launch almost two years after its initial reveal on May 27.
However, the game may launch to scrutiny from some gamers who have accused Watch Dogs' visuals of being "downgraded" since its initial reveal - something the publisher refutes.
Source: EDGE #265 | April 2014