Ubisoft has announced an environmental initiative to eliminate paper game manuals, replacing them with an in-game digital manual for all tiles on PS3 and Xbox 360.
The program, said to be the first of its kind in the video game industry, will launch worldwide with the launch of Shaun White Skateboarding this autumn.
"It's pretty cool that Ubisoft is making a conscious effort to go green with its new video game packaging," commented Olympic Gold Medalist Shaun White. "I'm excited for my new skateboarding game to come out and stoked that it will be the very first Ubisoft game to be part of their green packaging initiatives."
The new in-game digital manuals promise to benefit both the player and the environment. Including the game manual directly in the game will allow Ubisoft to provide gamers with what it's calling a "more robust manual".
Ubisoft internal data shows that producing one ton of paper used in Ubisoft's game manuals consumes an average of two tons of wood from 13 trees, with a net energy of 28 million BTU's (equivalent to average heating and energy for one home/year), greenhouse gases equivalent of over 6,000 lbs of CO2, and wastewater of almost 15,000 gallons.
"Ubisoft is often recognised for making great games, but it's a special privilege to be the industry leader at saving trees," said Laurent Detoc, president of Ubisoft North America. "Eco-friendly initiatives are important to the global community and introducing in-game digital manuals on Xbox 360 and PS3 is just the latest example of Ubisoft's ongoing commitment to being a more environmentally conscious company."
In addition to Ubisoft's efforts to decrease paper usage in its game packaging, Ubisoft has partnered with Technimark, Inc. to release the entertainment industry's most environmentally-responsible DVD case for all of its future PC titles in North America. The 100 percent-recycled polypropylene "ecoTech" DVD case will make its debut with Ubisoft's Tom Clancy's Splinter Cell Conviction on April 30, 2010.
Ubisoft has featured digital game manuals in its PC titles distributed in North America since March 2010.