Ubisoft cancels appearance at Tokyo Game Show; no online AC Shadows presentation in Japan

Ubisoft has just announced it’s going to be pulling out of its online appearance at the Tokyo Game Show due to “various circumstances.”

This news comes directly from Ubisoft’s Japanese social media, which posted the information in Japanese. We translated it with Google Translate, so there could be phrasing that differs from the originally intended message.

“Regarding the online exhibition at “TOKYO GAME SHOW 2024″ scheduled for September 26th from 15:00. Unfortunately, due to various circumstances, we have had to cancel the exhibition. The current official distribution commemorative gift campaign will continue to be held. We apologize for the short notice. We sincerely apologize to everyone who has been looking forward to the distribution.”

Due to the vague, possibly inaccurate translation of ‘various circumstances,’ we can’t say for certain why exactly the studio has chosen to pull out of the show. It’s possible that technical issues or scheduling logistics are to blame, though common sense suggests that a billion dollar company such as Ubisoft wouldn’t fall victim to such trivialities.

The news comes amid Ubisoft’s ongoing controversy regarding Assassin’s Creed Shadows, set in Japan, accused of misrepresenting Japanese culture and history. The publisher/developer has previously issued a statement apologising to its Japanese audience for any misrepresentation, alongside assuring that the greatest sensitivities were taking place.

Japanese audience sentiments towards the game have largely been negative. This is a result of several ‘inaccuracies’ within the game; Yasuke as a Samurai, Chinese motifs bizarrely used in its marketing material, and the fact that it’s not necessarily being developed by a Japanese-first studio. As such, the community has been fairly proactive in its lack of surprise at Ubisoft pulling out of the Tokyo Game Show presentation.

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