The EA Play Label has announced The Sims Medieval, a new series currently in development that places popular Sims characters into the Middle Ages.

For the first time, players can create heroes, venture on quests, build and control a kingdom, and play every Hero Sim character in the land.

"The Middle Ages is a time of intrigue, legend, and excitement. It offers a perfect backdrop for a brand new series from The Sims studio due to the limitless stories that can be told," said Scott Evans, general manager of The Sims Studio at EA. "The Sims Medieval offers a new way for players to experience The Sims which we hope fans will enjoy, and it features gameplay that fans of strategy and role-playing games will find appealing such as controlling an entire kingdom and quest-based gameplay mechanics."

The Sims Medieval offers players a chance to build up a medieval kingdom, controlling characters from all walks of life, from Kings and Queens, to Knights and Wizards, Blacksmiths and Bards.

Your Sims will take on quests, ranging from crafting a legendary sword to arranging a royal wedding, to protecting the kingdom from an evil sorcerer, to finding the fountain of youth.

Players can choose to customise every new Hero that comes to the kingdom, including selecting their traits and their fatal flaw.

Developed by The Sims Studio, The Sims Medieval will be available in spring 2011 for PC and Mac.