Speaking to Reuters Sony Corp chief executive Howard Stringer has played down the importance of Activision's comments suggesting it would have to consider its support for the PS3 should the console's sales not improve.
"When we look at 2010 and 2011, we might want to consider if we support the console," Activision CEO Robert Kotick said last month.
"He likes to make a lot of noise," responded Stringer when asked about Kotick's comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
Responding directly to calls to issue a PS3 price cut, Stringer said: "I [would] lose money on every PlayStation I make - how's that for logic."