Sony Computer Entertainment America president and CEO Jack Tretton has told Forbes that while Microsoft and and Nintendo each have qualities, it is best for the industry as a whole that PlayStation comes out on top.
Asked what he thought of the competition, Tretton said of Microsoft: "I love their money. I think they can afford to be more patient, we're very profit driven, we're interested in a return on investment in a fairly short period of time. I think Microsoft's willing to go at it from a very steep curve in terms of profitability."
And of Nintendo, he commented: "Nintendo is almost the polar opposite. They know what they do well and they stick to it. They deliver a casual, youth-oriented entertainment experience that's very enjoyable after 20 years. And they make money, they print money. Their profitability is their key focus and features are nice but profitability is king and I think that is enviable."
He added that Sony sees itself "somewhere in the middle" of its two competitors.
"... we don't have unlimited money, we cater to a more mass market audience, and we are willing to take a little bit more risk than Nintendo is."
One thing is for certain; Tretton believes the industry as a whole will be better off with a PlayStation victory.
"We like to say that the environment where PlayStation wins is best for this industry, because we have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to either select regions or to select consumer audiences."
Do you agree with Tretton? Is the industry best served by PlayStation coming out on top? Share your thoughts in the comments section below.