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Earlier this week Sony opened its PlayStation ’94 shop with a special offer of a PlayStation 4 20th Anniversary console for only £19.94.
The catch? Only the first 94 people would get the console at the heavily-discounted price.
With such limited supply some people saw this as an opportunity to make a quick buck and have listed their console on eBay for a lot more than they paid. You’ll find a number of the consoles priced around the £2000 mark.
Sony of course couldn’t do much to prevent this – other than make more units available – but is understandably disappointed.
“That’s not what we want to see happen,” Sony UK boss Fergal Gara told Eurogamer.
“It’s inevitable some proportion of that will happen, and very hard to prevent it completely. We did think things through. But in each and every case, the way you get hold of one of these consoles requires some fan knowledge, so we’re trying to tap into the people who love the brand the most, and put them at an advantage, because they’re the people who keep us in business, who inspire this whole 20 year legacy.
“You can’t completely remove it, but that certainly isn’t the intention of the exercise at all. It’s to honour the fans and having it at such a low price to the dedicated here, it’s all but free, but a nice little touch in terms of remembering the launch year.”
If you’ve missed out so far there’s still a chance to get hold of the limited edition console. Sony made 50 units available yesterday and today at the PlayStation ’94 shop at the regular £399 price. In addition, Sony will be selling 800 units online from Monday, though it’s not yet clear how these sales will be managed.
Source: Eurogamer
