Key players responsible for the future of Sonic The Hedgehog have said the major challenge is ensuring future games "are great".
Takashi Iizuka, VP of product development and creative services, who's been involved with Sonic since his second outing, told MCV: "We want to release good titles to all the players, and that is the challenge for us moving forward - making sure our games are great."
Sonic's chief brand officer Ivo Gerscovich added: "SEGA is really - as of this last year - putting a huge emphasis on quality".
"One of the things about Sonic Boom: Fire & Ice is that we held the title for a year, which is not something SEGA has traditionally done, but this focus on quality is really about trying to take Sonic back to where it used to be."
Sonic's future is not just video games, with a motion picture and a "lot of new announcements" to come.
"We are really focussed on turning Sonic into an entertainment icon, not just a games icon," explained Gerscovich. "We want to go across all platforms and elevate his status even further, which explains why we are doing so much."
A new Sonic game is expected to be announced at a special 25th anniversary event next month.
Source: MCV Issue 884