Sony's NGP may be called PSVITA if a leaked image and domain are anything to go by. The image, supposedly from a pamphlet, shows the handheld console with the name PSVITA written under the screen.
To add more weight to the name, the sub-domain 'vita.scedev.com' has been spotted.
The name could well be a development name or a placeholder used to identify the system until it's officially named at E3 next week.
Analyst Michael Pachter has already had his say on the name, and he's not impressed.
"I'm beginning to think that the dumber the name, the more likely a device will be successful. PSVita one of the dumber names I've heard," he said on Twitter.