The PS Vita has been cut in price to only £143.99 at online retailer Zavvi.
Yesterday Sony announced a European and US price cut down to 199 Euro and $199 for the handheld, but didn't make it clear if the UK would also be affected.
Zavvi appears to be the first UK retailer to make the cut, so it's not clear if this will be mirrored by its rivals.
It's worth pointing out that the WiFi version on Zavvi does not included the PS Vita Mega Pack which had been available at GAME for £169.99 - this is now out of stock at the retailer.
The Mega Pack remains available at Amazon, which represents better value than the Zavvi price cut.