PlayStation 3 sales has seen a 65 per cent sales increase in the UK following price cuts to both its 160GB and 320GB models, an anonymous retail source has told MCV.

Last Tuesday Sony announced it was cutting the 160GB model to £199.99 and the 320GB to £249.99 with immediate effect.

The sales increase comes ahead of Sony's marketing push which only got into full swing today. A 5,000 run of poster ads arrived on the UK High Street this morning, while retailers also received new POS.

With the increased marketing push there's every chance the PlayStation 3 will record even higher sales this week.

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