PEGI ratings are now being used on the Google Play Store and Firefox Marketplace as part of a global digital storefronts initiative in Europe called IARC (the International Age Rating Coalition).
IARC aims to streamline the process for getting an age rating for digital games through the completion of just one questionnaire at no cost to developers or publishers.
"We are pleased to see major mobile platforms adopting the new IARC system, making it easy and, importantly, free for businesses that publish games to get age ratings across a number of major games markets," commented Ukie CEO Dr Jo Twist. "Having PEGI ratings on more mobile platforms across Europe also means that we have a more consistent and clear rating process to help consumers understand which games are appropriate for all ages. The introduction of IARC, and its ability to give developers and publishers a territory-relevant rating via one online questionnaire, plus the work the industry has put into the system globally, reflects how seriously the games industry considers its responsibility to players."
Xbox Live, PlayStation Store and the Nintendo eShop are expected to introduce PEGI ratings in the future.