Triple-A games set for release this holiday season should be wary of Resident Evil 6, Capcom's SVP of planning and business development Christian Svensson has told Game Informer.
Commenting on the game's November 20 release date, which was announced at the start of the year, Svensson said: "We're saying, 'Get the hell out of the way.' We're a big game. We're letting you know we're coming. We're giving people plenty of room to move around us.
"The other part is the nuts and bolts of it. If we put our stake in the ground, we can start lining up retail channel promotions, etc.
"The plan is the biggest Resident Evil game ever. We're not messing around."
He added: "The pre-orders for Resident Evil 6 are off to a fantastic start. The best start a Resident Evil game has ever had."
And according to Svensson, a big early announcement for Resident Evil 6 had a positive knock-on effect on both Resi Revelations and the upcoming Raccoon City.
"We thought it would actually raise the awareness of all things Resident Evil, and as it turns out it did," explained Svensson. "Our pre-orders for Revelations and Raccoon City were both helped on an upward spike with the announcement of Resident Evil 6."
Operation Raccoon City will be released March 23. Pre-order both Resident Evil titles at Amazon.co.uk.
Resident Evil is certainly a huge brand and strong sales for Resident Evil 5 suggest Capcom has every right to be confident about the sixth numbered game. However, Resi is by no means the only major brand hitting stores this holiday season, with BioShock Infinite, Medal of Honor: Warfighter, Assassin's Creed 3, Halo 4 and a new Call of Duty game almost certain to be in stores in the weeks leading up to November 20. Will gamers have enough money left after their early holiday season spending?