Nintendo has learned from the failure of the Wii U and is determined not to make the same mistakes with the NX, Nintendo of America president Reggie Fils-Aime has told [a]list.
"Every time we launch a new platform, every time we launch a critical new game, we always learn. We always do our breakdown of what worked, what didn't, and certainly we've done that with Wii U, and we continue to believe that the innovation of the second screen was a worthwhile concept," he explained.
He continued: "One of the things that we have to do better when we launch the NX-we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience. And we have to do a better job from a software planning standpoint to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software. Those are the critical lessons."
He added: "You have to make sure people understand the concept, you have to make sure you've got a great library of games, and when you do that, you tend to do well."
Fils-Aime was also adamant Nintendo doesn't need to follow the same path as Sony and Microsoft.
"Nintendo has a quite appropriate reputation of doing its own thing, so whatever Microsoft and Sony decide to do, that's for them to manage," he said.
"Now, we're going to start moving forward communicating more and more about NX as appropriate. For us, it's all about the right communication at the right time. We believe we've got some games that are going to continue to drive our momentum this holiday, and we believe we've got a strong concept for NX that we'll unveil in the future."
NX is scheduled to launch in March 2017, with a reveal expected at some point later this year.