Nintendo must create a new "super IP" in order to rejuvenate sales of the Wii U, Q-Games president Dylan Cuthbert has told Siliconera.
Asked what Wii U needs in order to come out of its sales slump, Cuthbert said it's all about software.
"If they are going to win they are going to have to figure out the games," said Cuthbert. "They probably need like new super IP, a special IP that makes people really interested."
And this is something which Cuthbert is in no doubt Nintendo will achieve.
"But they always come up with something. They are always very innovative. Even with the DS when it first came out people said that's not very good and it's not going to do very well, but it sold hundreds of millions and had lots of innovative titles. I think they will find something that will sell a lot. Who would have known Wii Fit would have sold like 15 million units?"
The PixelJunk maker was also quizzed on a possible turnaround of fortunes for Xbox in Japan.
"I think it's very difficult," said Cuthbert. "There are a few people in the office at Q-Games who are Japanese that do play on the Xbox 360 and play on the Kinect, as well. But, I think it's quite small, the market there."
He added: "I think they need to reinvent themselves a bit. Their image is too corporate and big. They aren't geared towards aesthetics and art and I think that's a big problem. I think Sony is more in that direction. Nintendo is cute and has their own style, which is fine as well. It's great for the younger market in Japan. I think that kind of outlook makes a big difference to the games you select and games that you sell."
Cuthbert's comments seem right on the money, but do you agree? Share your thoughts in the comments below.