Nintendo has shown that it means business with its expansion into the online market on 3DS and Wii U, having announced the hiring of a new senior vice president of Network Business.

Duncan Orrell-Jones will take on the newly created position and spearhead the development and evolution of Nintendo of America's digital strategy for 3DS and Wii U.

Orrell-Jones will report to Nintendo of America President and COO Reggie Fils-Aime.

"Duncan Orrell-Jones brings knowledge and hands-on experience to Nintendo that will help us develop and implement long-term digital initiatives for our systems," Fils-Aime said. "By creating this new position we're demonstrating our commitment to the expansion of our online business, and Duncan is the perfect person for the job."

Orrell-Jones comes to Nintendo from The Walt Disney Company, most recently as senior vice president in the Disney Interactive Media Group.