The deal gives Myriad rights to create video games using The Annoying Thing, aka Crazy Frog, and all the characters made famous in the Crazy Frog series of music videos.

"The Annoying Thing [as it was originally named] has now broken through as a global brand, whether you love it or hate it. There is a lot of work and effort being put into the character and its future, and more details of this will be released soon," says Leo Zullo, Founding Partner, Myriad Interactive.

To date the Crazy Frog video games have sold in excess of one million units worldwide and the new deal will see a series of multi-format releases coming from the Turtle Games brand.

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