EA is considering expanding this year's Need for Speed with more than just car packs, executive producer Marcus Nilsson has told VideoGamer.com.

While Nilsson refused to be drawn into specific DLC plans, he revealed that the team had "pretty significant plans" to keep fans playing this year's racer longer than any previous game in the series.

"I want Need for Speed to modernise," Nilsson told us at Gamescom last week. "I want Need for Speed to not feel like a November 3 title every year. I want it to be a game that people embrace, they keep it for longer and play it for longer, and that's something that Need for Speed needs to achieve because it's not happening right now."

He continued: "Obviously we don't go into [how we do that] today but we have pretty significant plans of what we think will work and I think the story that you see in this game can effectively help to keep you in there, as well as many other ways that we can refresh and renew content for you throughout."

Asked whether Ghost is considering expanding the game beyond car packs, Nilsson replied: "Yes."

EA released multiple car packs for 2013's Need for Speed Rivals and experimented with new event content in 2010's Need for Speed: Hot Pursuit. It also added a new area - the Fairhaven International Airport - to 2012's Need for Speed: Most Wanted.

Need for Speed launches in the UK on November 4. You can pre-order Need for Speed now on PS4, Xbox One or PC.

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