In the wake of a dramatic policy shift for the Xbox One, you might be thinking Microsoft is ready to make further changes, such as the £429 launch price and Kinect requirement - not so, says Xbox chief product officer Marc Whitten.
"We really believe deeply in the value that we're delivering," Whitten told Joystiq. "Not just for the first day of launch, which we think is going to be amazing, with amazing games and entertainment experiences, but what this architecture can deliver over the long term.
"We feel good about our price."
And it's a similar story for Kinect, which is seen by many as the reason for the £80 price difference between the Xbox One and PS4.
"We still absolutely believe in Kinect," continued Whitten. "It's a core part of the architecture. Frankly, it's really critical that you build it as something that's always there, always part of the platform. So that game creators, experience creators can know they can rely on it. And you, the user, that there's always a consistent experience. That it's not just an accessory."
With game ownership, sharing and online check-ins no longer an issue, is the Xbox One back on your radar, or is the £429 asking price simply too high to make it a realistic purchase this holiday season?