Microsoft expects this holiday season to see dramatic growth in its Xbox One user base with potentially tens of millions of Xbox 360 gamers making the jump to Xbox One, global marketing boss Aaron Greenberg has told GameSpot.
Speaking about the imminent launch of backwards compatibility on Xbox One, Greenberg commented: "I think it's a huge benefit. There's tens of millions of Xbox 360 fans that are out there that are still playing on Xbox 360 and they're waiting for the right time and the right reason to migrate over to Xbox One.
"Whether they've been waiting for the first true next-gen Halo with Halo 5 or if they've been waiting for solutions like backwards compatibility, we do expect to see a pretty massive migration this holiday of those fans. And being able to continue to get the value in the game purchase you've invested and take that value with you to Xbox One is the key idea behind that and we're excited to deliver that for fans."
Given Sony's success with the PS4, announcing it has sold over 29 million units worldwide, Microsoft certainly needs to begin seeing more of its loyal Xbox 360 customers making the transition to Xbox One.