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Current Vice President Kamala Harris is using Epic Games’ Fortnite to urge young male gamers to vote in the quickly-approaching 2024 presidential election. Just as Obama used Burnout Paradise to promote his campaign in 2008, Harris is using the ever-popular Fortnite to promote her candidacy as the President of the United States of America.
Kamala Harris’ new Fortnite map
Dubbed Freedom Town, USA, Harris’ new Fortnite creative map takes players through a number of policies for the potential president’s term. This includes tax breaks for small businesses and plans for affordable housing, as well as offering a fun map to play through.
Alongside the Freedom Town, USA map, the Kamala Harris campaign is also taking over a number of other maps. In these maps, players will counter Kamala 2024 signs and special audio cues. In particular, players will be able to hear former President Donald J. Trump’s voice shouting “they’re eating the dogs, eating the cats” whenever they collect a cat in-game.
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The new Fortnite map can be played by using code 733155366547 on all platforms. A number of Fortnite streamers and YouTubers are also releasing videos of the map on their particular platforms.
The Gamer Vote
With the gaming audience being one of the most vocal across the internet—for better and worse—the gamer vote has become an important one for all political campaigns. As mentioned previously, Barack Obama targeted the gaming audience as early as 2008, and more modern politicians—such as Alexandria Ocasio-Cortez has even livestreamed games like Among Us on Twitch.
On October 28, 2024, potential Vice President Tim Walz released a video of himself playing Crazy Taxi on the SEGA Dreamcast with AOC. The potential Vice President returned to his gaming past with the New York representative politician in a video on YouTube.
“Back in the old days, I had that SEGA Dreamcast,” Walz said. “It either came before or just after Grand Theft Auto, which I thought was a little, you know, I was teaching school, I thought that was a little harsh. So, there was a game that was similar to it, and that was Crazy Taxi.”
Fortnite is available for free on pretty much every platform you can think of. The United States election occurs on Tuesday, November 5, 2024.