Ubisoft Toronto's former managing director Jade Raymond has joined EA as the head of a new development studio called 'Motive Studios'.
Based in Montreal, Canada, Motive will help collaborate with BioWare on next year's Mass Effect: Andromeda and Amy Hennig's Star Wars title currently in development at Visceral Games.
In addition to opening Motive, Raymond says that she will also "oversee the Visceral studio in California", although it's unclear whether this means she has officially taken on the role of studio head.
"I'm a huge fan of the games that have come out of Visceral and I feel honoured to be working with such a talented team led by studio GM Scott Probst," she said. "I've also known Amy [Hennig] for years and have admired her work on the Uncharted games! I'm thrilled that the first big project that we will work on in Montreal will have Amy as Creative Director. An opportunity to work with her and the Visceral team, and to play in the Star Wars universe, is once-in-a-lifetime stuff."
Prior to joining Ubisoft Toronto Raymond served as producer on the publisher's Assassin's Creed series. She left the firm in October 2014.
"I cannot think of a more exciting time to be a part of EA than right now," Raymond adds. "In the first conversations I had with [EA Games EVP] Patrick Söderlund, we talked about the games we love and the opportunities we saw for the future. We talked about how EA wants to deliver more innovative experiences and more of what players are asking for. It's energizing to see EA today bringing more passion than ever to the games they make, and passion to getting it right for players."