A huge Grand Theft Auto 5 mural is currently being painted onto the side of Los Angeles' Figueroa Hotel.
A photo of the ad surfaced online overnight, showing the game's lead characters Michael, Trevor and Franklin. You can take a look at its current progress in the image above.
The Figueroa has become famous for hosting huge, painted ads. Rockstar has previously used the hotel to promote GTA 4 and Max Payne 3.
GTA 5 releases on Xbox 360 and PlayStation 3 on September 17.