Video Gamer is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
Activision has announced it will broaden its product portfolio by adding Vivendi Games’ multi-million selling properties Crash Bandicoot, Ice-Age and Spyro to its roster of franchises. Additionally two new intellectual properties currently in development – Prototype and an unannounced title – will also be retained.
“Four of the five properties that we are keeping will be wholly owned properties that further bolster our strong brand portfolio,” said Mike Griffith, CEO of Activision Publishing. “We are very excited to add such recognizable and successful brands as Crash Bandicoot, Ice Age and Spyro, which reinforce our leadership position in movie-based and family entertainment video games.”
Griffith added, “We have conducted a thorough review of Vivendi Games’ brand portfolio and are retaining those franchises and titles that are a strong fit with our long-term product strategy. We are reviewing our options regarding those titles that we will not be publishing.”
Games not mentioned by Activision include Ghostbusters, Brutal Legend and World in Conflict and as such the future of these properties remains uncertain.
Activision has also announced that the company intends to adapt the Vivendi Games’ studio operation to better align the studio structure against the new product slate. Staff at Radical Entertainment (Prototype) and High Moon Studios (Bourne) are to realigned and options are being explored regarding Massive Entertainment (Wold in Conflict) and Swordfish (50 Cent: Blood on the Sand).
