EA COO John Schappert has told investors it does not expect to outsell either Halo: Reach or Call of Duty: Black Ops this year, but is aiming for a leadership position within the next few years.
"Between Battlefield and Medal of Honor, we're going to see a substantial increase in our share against the FPS sector in calendar year '10 versus '09, '08, '07, '06, pick the year," said Schappert.
"I think we got a shot at getting back into a leadership position over the next couple of years. And just watch this space for news we bring you on future titles, sort of in calendar '11 and beyond. But make no mistake, we think we've got the people and the brands to take the leadership back in the FPS space. And we're intending to make a good positive share gain this year.
"I think that's almost a foregone conclusion that we'll get the share gain. I don't expect to topple either Halo or CoD this year."
Via Seeking Alpha