EA has used its E3 showcase to reveal Gun Club - a new loyalty programme that rewards regular players with exclusive content like demos, weapon unlocks and early access to betas.

The first big prize on offer will be early access to the Medal of Honor multiplayer beta, which will be available to anyone who's already a member of Bad Company 2's VIP club. For more information, visit gunclub.ea.com.

"This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans," said Jeff Karp, Senior VP of Marketing at EA. "Today, we are launching the Gun Club with Battlefield: Bad Company 2 and Medal of Honor - two of the hottest titles coming out this year... and this is just the beginning."

The Medal of Honor beta, which supports up to 24 players at once, will be opening on June 21 on PC, PS3 and Xbox 360. Earlier access will be available from June 17.