EA will play a major role in the next generation console war between the PS4 and Xbox One, but insists it remains platform agnostic.
"The way to think about it is, we make the bullets for the hardware war, but we want both competitors to be successful," Frank Gibeau, president of EA Labels, told The Guardian.
Gibeau's comments come despite an apparent favouritism of the Xbox One, which is receiving a FIFA 14 bundle, and exclusive releases of Titalfall and Plants vs Zombies Garden Warfare.
"Some have suggested that EA tilted toward Xbox One and that's actually not correct. We are agnostic, we're supporting both equally. What you're seeing are tactical marketing programmes that we did throughout all the last cycle - we did them with Sony, with Microsoft, it was a mix and match. That's the nature of first parties and third parties, whether that's EA, Activision or Ubisoft."
And the future of both console looks rosy, believes Gibeau.
"Sony has announced a million pre-orders for the hardware - they didn't even sell through a million units of the PS3 in its first Christmas.
"We think that all the indicators and the buzz are there - the living room entertainment experience is still alive and well, and it seems live sports and interactive games are what will drive it. We're excited about these things coming together and creating a new growth kick for the consoles."
Xbox One launches November 22, followed by PS4 on November 29. Both launches will be supported by a number of EA games, including FIFA 14, Battlefield 4 and NFS Rivals.
Source: The Guardian