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Blizzard’s Diablo 4 has not been the smoothest game in the developer’s history to say the least. In the two years since launch, the game has suffered from countless bugs, an unsatisfying seasonal release structure and some rough itemisation, although the core game is still fun and satisfying.
In response to what must seem like an endless barrage of online comments, Blizzard’s Director of Social & Content Marketing for Diablo, Adam Fletcher, pushes fans towards the most helpful way to actually improve the game: Blizzard Research.
Speaking to fans on Twitter, Fletcher informed players of the best way to actually help Blizzard fix the game. The Blizzard Research feature isn’t necessarily to fix current issues, but to provide feedback on future content ideas and plans for the future, some of which will retroactively fix current problems.
“Wanted to highlight a great opportunity for players to provide feedback on some future things in the works!” the Diablo 4 developer said. “We have an internal Blizzard Research group that does surveys, playtests and more. Remote or local to Irvine!”
Fletcher’s simple informative push towards the Blizzard Research service—which fans can sign up for and maybe get invited to test new features—was met by the usual swathe of negativity from social media users.
“PR stunt. Ya’ll [sic] don’t listen to s**t,” one user claimed. “This portal has been around for a while. Mostly focuses on some unreleased/future items,” Fletcher responded.
Unfortunately, Fletcher’s post shows the issue with online community in 2025—there’s no space to listen. The Diablo 4 dev’s simple push to help players discover another avenue for helping the game improve simply resulted in waves of complaints about how its “too late” or straight-up attacks towards the team.
At the end of the day, Diablo 4 is a popular game, an extremely popular one. Despite the core issues the game has and the unsatisfying seasonal release structure, the game is still the biggest ARPG around, and it’s not going anywhere.
Following the end of the game’s 2025 roadmap, Blizzard is officially releasing the second expansion for the game, likely coming with a new class and a brand-new story to explore. After that, the studio will be working through its internal ten-year roadmap as it continues its plans for long-term support. Outside of the whining doom and gloom of online commenters, there’s actually a lot of life left in the game.
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