Dead by Daylight sells 270,000 units, recoups development costs in first week of release

Dead by Daylight sells 270,000 units, recoups development costs in first week of release
David Scammell Updated on by

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4v1 multiplayer horror Dead by Daylight has sold more than 270,000 units since going on sale last Tuesday, Starbreeze has announced, recouping its development costs “and beyond” within its first week of release.

“We couldn’t be happier to release Dead by Daylight as our first publishing partnership together with Behaviour” said Starbreeze CEO Bo Andersson Klint. “With this launch, we’ve proven that the concept we’ve developed with our own Payday-franchise, can be replicated and utilized for other games. Taking the game to different events and seeing it on the top 5 most streamed titles on Twitch has been a thrill and a real ticket to the games success as a spectator friendly game. We look forward to seeing the game evolve and thrive in the community.”

Dead by Daylight sees groups of four players attempting to survive and escape from a killer player hunting them down. The game was released on Steam last Tuesday, where Starbreeze says it has held on to its No.1 chart position.

“Our partnership with Starbreeze has been a great fit from the get go, they believed in our vision and gave us the creative freedom and support needed to make a massive statement out of the gate” added Rémi Racine, CEO of the game’s developer Behaviour Interactive.

“Behaviour Digital is a new studio where we invest in our own future, with Dead by Daylight being our first release, we couldn’t be prouder; we have been developing concepts around this theme for many years now and it’s great to trail blaze in this space. From the beginning, we conceived Dead by Daylight to be a community focused game, but the engagement from our players has been fantastic.”

The game has received a “mostly positive” reception on Steam from almost 5,500 player reviews.

Source: Starbreeze