PlayStation Denmark has teamed up with Danish blood centre GivBlod to offer blood donors a free copy of Bloodborne.
The partnership is to help raise awareness of the lack of male blood donors in Denmark, with those who donate blood during an event next Monday, March 23 given the opportunity to walk away with a copy of the upcoming action game or another PlayStation title.
They'll also be entered into a competition to win a unique Bloodborne-themed PS4 console.
Those unable to attend the event can also help raise awareness of the event on Instagram using the hashtag #GivblodforBloodborne, which will also enter them into the competition to win the PS4.
Bloodborne launches in the UK next Friday, March 27.
Source: givblod.dk (via neogaf.com)