Some cool elements of the NGP have had to be set aside in order to keep the device on a pre-determined price target, Shuhei Yoshida, president, SCE worldwide studios, has told Edge magazine.

Quizzed on the price of the handheld and whether it would be too expensive for mass market consumers, Yoshida explained that Sony has always had a price in mind.

"I can't talk about a definitive price at this stage," he said. "But since the very beginning we had a target in mind. So, when considering various features, we always had our price range in mind. There were elements that we found pretty cool, but had to set aside to remain on target. It's a big lesson we learnt from the PS3. There's no point putting everything you want into a device and doing the math later. We always had the price and consumer in mind. We had to sell something that people could buy."

NGP will be released late this year.

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