Speaking to GamesIndustry.biz, Jeffrey spoke candidly about the future of the PSP, expressing real concern about the format's future.

"To be honest and frank about it we worry about the future of the PSP," said Jeffery. "In terms of sales of the actual units, it's not doing so great. The DS is going gangbusters, the sales volumes are going up exponentially. But the PSP worries us, because we're sitting here thinking about what Sony is going to do to get the platform back on track and we're not hearing much from them."

Jeffrey believes that there are two avenues Sony can explore in order to rejuvenate the PSP: redesign the handheld to make it more appealing or to get a strong download system in place.

"... it's a big bit of kit to lug around and the battery life's not great. Perhaps they could bring out a 'PSP Lite' or something along those lines," said Jeffery. "Another thing that would be smart is to get into a downloadable games model, which Sony hasn't really done yet. There's Wi-Fi possibilities and memory stick features that could be used - we can see where Sony could take the platform to re-energise it."

With the DS going from strength to strength and support for the platform growing with each console sold, how long will it be before Sony acts? Sooner rather than later seems likely.