Video Gamer is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
To begin, because I feel I have to preface the article with this. The headline is not a joke, and no, it’s definitely not April Fools Day. Bruce Willis, Hollywood Superstar, has indeed sold his likeness to US firm, Deepcake, who, as advertised on the front page of their website offer “Brand Endorsement Videos with Celebrities and Influencers“, going on to state “We make Digital Twins of people you won’t tell from real“.
Now Read: “Django” – Trailer, News, Cast, All You Need To Know
The news, which was first reported by The Telegraph, is sure to cause waves throughout Hollywood and around the world. The deal, a landmark moment for both the AI and acting industries, sees Willis as the first ever Hollywood actor to sell their likeness rights for use by another company.
As, while we have seen many promotional campaigns using the likenesses of some of the worlds most famous celebrities, such as Albert Einstein, Audrey Hepburn, and Charlie Chaplin, to name just a few. This is the first time that a living celebrity, a Hollywood actor especially, has ever sold their likeness rights for use by a company.
Latest Home Entertainment And Monitor Deals:
- Samsung Q70A 55″ 4K QLED TV – Was $1099 now $899
- Samsung Odyssey Neo G9 – Was $2299 now $1799
- Samsung – HW-B650/ZA 3.1ch Soundbar with Dolby 5.1 – was $399 now $279
In a statement regarding the sale, Bruce Willis had this to say:
“For me, it is a great opportunity to go back in time. With the advent of modern technology, even when I was on another continent, I was able to communicate, work, and participate in the filming. It’s a very new and interesting experience, and I thank our entire team.”
This deal comes about after Willis’ daughter, Rumer, posted a letter from her family on March 30th 2022 underneath a candid photo of her father, wherein they explained that due to health issues impacting his cognitive abilities (now confirmed as being Aphasia), he would be stepping away from his career as an actor.
Then, in August of 2022, it was reported that an AI double of Willis, created by AI company, Deepcake, would be appearing in a series of commercials for Russian telephony and internet provider, MegaFon:
In a statement regarding the advertisement and the use of an AI double of him, Willis said:
“I liked the precision with which my character turned out,”
“It’s a mini-movie in my usual action-comedy genre. For me, it is a great opportunity to go back in time.“
Now, with this sale, Deepcake, are free to use Willis’ likeness in further promotional materials for their clients across the world, and should Willis feel up to doing so, it means that, as he himself said, he can voice his AI double going forward without the need to travel or be on set ever again.
Videogamer.com is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more / Images from Amazon Product Advertising API / Last updated on 2024-04-17
