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BBC Worldwide is very excited by the possibilities for its IPs on Sony’s augmented reality platform, Wonderbook, EVP of digital entertainment Robert Nashak has told MCV.
“It was really exciting for us to see the Wonderbook at the Sony conference,” Nashak told MCV. “We are a big believer in Augmented Reality, we are a big believer in story.
“We like to call ourselves the storytellers to the world, and if you talk to people around the world, they associate the BBC with news and they associate the BBC with great stories. You can imagine our properties coming to life in a book that is like a virtual pop-up book.
“It is very exciting for us to contemplate and think about.”
Wonderbook looks a great fit for the BBC’s family broadcasting, such as Doctor Who, wildlife documentaries and children’s television.
Sony announced Wonderbook at E3, alongside a partnership with J.K. Rowling’s Pottermore.
