According to Gaming Nexus, Activision - publisher of the multi-million selling video game franchises Guitar Hero and Call of Duty - will not be attending the 2008 E3 Media & Business Summit.
"After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities. We wish the ESA best of luck with the show," the publisher told Gaming Nexus.
Instead Activision intends to host its own event on the first night of E3. We're awaiting a response from Activision UK on the decision to host its own event instead of attending E3.