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In a rumour that is sure to add more fuel to the fire of those that feel EA is seeking to assimiliate all those before it like The Borg of Star Trek fame, the American business news organ known as Reuters brought a filing made by EA France officials to the attention of the public.
The filing led Reuters to believe that EA “may add to its almost 20 percent stake in France’s Ubisoft and seek representation on its board.” Of course this suspicion is by no means concrete, perhaps mindful that flames had been fanned, sources were quick to point out that the filing in question might only refer to EA formalizing steps which had already been taken, rather than outlining the next step in some nefarious strategy.
CFO Warren Jenson, speaking at EA’s third-quarter earnings call held last month on January 25th, stated coyly that EA was “keeping all of its options open”. He also stated that EA could “seek a controlling interest, or sell its shares” and, perhaps most interestingly, finished with “if anything were to happen, it would happen with the full cooperation of Ubisoft.”
Could it be that Ubisoft’s defiance has steeled EA against any attempts at a hostile takeover? Certainly if Jenson’s final remark is anything to go by, they seem eager to dispell images of ruthlessly conquering the French giant. Whether or not this reflects true intentions or just media spin, of course, remains to be seen.
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