xbox one 11 -
xbox one 11 -

Microsoft has officially cut the price of the Xbox One to £399.99. The console had previously retailed for £429.99.

The price will come into effect from this Friday, February 28.

In addition to a price cut, Microsoft also confirmed the Titanfall bundle rumoured earlier today. For the same price, the bundle will include a free digital copy of Titanfall, plus an Xbox One console, the Kinect sensor, a standard Xbox One wireless controller, a standard Xbox One Chat Headset and one month of Xbox Live Gold membership.

The Titanfall bundle will be available "while stocks last", with the new £399 price being a permanent reduction.

Discussing reasons for today's move, Microsoft, claimed that the price cut is "not driven necessarily by sales performance".

"In fact, we're very happy with our sales performance," Xbox UK marketing director Harvey Eagle told CVG. "Xbox One has been the most successful Xbox launch we've ever done. I think we've seen both consoles be very successful in the UK commercially. I think that's great for the industry."

The cut brings Xbox One one step closer to matching Sony's price for PlayStation 4, which retails at £349.99.

According to Sony, PlayStation 4 has been outselling Xbox One by 1.5:1 in the UK since launch.


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User Comments

Endless's Avatar

Endless@ BrySkye

I dont see why if a piece of software has bugs the hardware is considered sub-par or as having 'issues' My PC is fine, if I bought BF4 on PC and it had bugs, I wouldn't be hightailing it back to where I got it from asking for a refund if they dropped the price of components.
Posted 13:21 on 27 February 2014
essex1212's Avatar

essex1212@ Fourattic

We pay 20% VAT in this country, other countries or pay a lot less. 400 quid here is about 600ish dollars in America.
Posted 11:53 on 27 February 2014
Fourattic's Avatar


I don't understand why Microsoft don't make the reduction in other countries. Can somebody explain me?
Posted 11:09 on 27 February 2014


Normally I would just say "That's the life of an early adopter" and have zero sympathy.
It's not like it has never happened to me and it's certainly not like this is an unusual practice.

However, I have to concede this particular scenario being a little bit different since the Xbox One launched in a fairly poor condition in terms of software that is only starting to get sorted out now, mostly by 'regressing' to a format that more closely resembles the Xbox 360.
Posted 17:05 on 26 February 2014
rlehm's Avatar


pull out the kinect and drop it another 100. Not like you need the kinect for Titanfall.
Posted 16:26 on 26 February 2014
altaranga's Avatar

altaranga@ Neon-Soldier32

Nice one!!
Posted 15:19 on 25 February 2014
Karlius's Avatar

Karlius@ pblive

This would not apply as it would be part of a specific offer.
Posted 13:34 on 25 February 2014

pblive@ Karlius

Which is fine, but I'm sure they get in trouble with European competition guidelines with new software lowering digital prices to a level that retail can't match. I believe (but I'm not 100% sure) that as MS are licence holders they have that responsibility to the market to ensure fair competition.
Posted 12:57 on 25 February 2014
essex1212's Avatar

essex1212@ Karlius

Couldn't have said it better Karlius.
Posted 12:23 on 25 February 2014
Karlius's Avatar

Karlius@ pblive

It would simply mean MS don't get their cut. I have it on good authority that retail copies of next gen games are £30-£35 (For big retailers such as Tesco, Game, ShopTo). Take into consideration there is also a minimal cost for the physical product and a cost of distribution in there.

MS may shift a 500,000 copies of the game to euro customers. That would in itself be great advertisement for the European market. I tell x that the game is the best thing ever and that causes hype. It would be a tremendous marketing stunt.
Posted 12:16 on 25 February 2014
essex1212's Avatar

essex1212@ pblive

I don't see why not, the only real burden would be GAME etc who have deals I imagine for the games to be a lower at retail than digital..

It's getting worse for MS, look who is in charge of Xbox!

The man who nearly ruined Nokia and wanted to sell the Xbox brand in the first place lol
Posted 11:58 on 25 February 2014


MS to EA "so we were thinking you could make Titanfall cheap for the first few weeks online to help our existing customers"

EA "yeah, no problem. Just give us a week to add a bunch of in game payment options that you'll need to play the game..."

At which point they recode the cheap version to start you off with a pointy stick. Your first weapon costs a mere £29.99...
Posted 11:51 on 25 February 2014
Karlius's Avatar

Karlius@ essex1212

You should work for MS
Posted 11:40 on 25 February 2014
essex1212's Avatar


I think Microsoft should give people in the UK a 50% discount on the online store for Titanfall in it's first week. So instead of 60 pounds it's 30 pounds.

That way most will get somekind of compensation and MS still get some money for the game and people can't sell it on which will also please Microsoft.

Problem solved.
Posted 11:03 on 25 February 2014


£370 here.
Posted 10:02 on 25 February 2014

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