GameStop has lowered the price of the White Xbox One Sunset Overdrive bundle to £309.97, £40 cheaper than its £349.99 RRP.
The retailer says that quantities are limited, so make sure to pre-order sooner rather than later to avoid missing out.
The bundle marks the first time the White Xbox One console will be made available to the public having previously been offered exclusively to Microsoft employees at the launch of Xbox One.
The bundle contains a 500GB white Xbox One, white Xbox One controller and a digital copy of Sunset Overdrive. It's due to go on sale alongside the game on October 31.