Gary Neville has signed a deal with EA Sports to join the publisher in an ambassadorial role for the 2013/2014 season of FIFA Ultimate Team.
Neville's role will see the ex-Manchester United star penning a bi-weekly column on the official FIFA website, "utilising his insightful and deep understanding of the game" to discuss topics based on the Premier League.
Neville will also appear in the Xbox-exclusive FIFA Ultimate Team Legends content.
"It's great to be working with the team at EA Sports," said Neville. "FIFA has become such an integral part of football culture that I hope to bring benefit to the fans. FUT really is a phenomenal success and you can see why as we all like to think we can manage an Ultimate Team of superstars, I can't wait to see myself out on the (digital) pitch again."
"We're delighted to have signed Gary for the 2013/14 season," added EA's head of UK PR Shaun White. "His knowledge of the game is unrivalled and we'll be working together to give FIFA 14 players a deeper insight into the real world of football that will enhance their FIFA Ultimate Team experience."
Neville retired from football in 2011 after spending 19 years at Manchester United. He now acts as a football pundit and commentator on Sky Sports.
FIFA 14 launches on Xbox 360, PlayStation 3 and PC on September 27, with Xbox One and PS4 versions to follow in November. A PS Vita version is also promised.
Source: EA Sports Press Release