Ubisoft has announced an exclusive partnership with Nivea for Your Shape: Fitness Evolved.
A Nivea workout will be included in the game and two other special workouts, developed in collaboration with Nivea's fitness and lifestyle expert Sarah Maxwell, will be available as downloadable content throughout 2011.
"We're delighted to partner with Nivea on Your Shape: Fitness Evolved," said Alain Corre at Ubisoft. "Video games offer the potential to reach diverse audiences and deliver tangible benefits to the consumer, going beyond pure entertainment. Your Shape: Fitness Evolved is an innovative and efficient fitness program for men and women who are looking to get into better shape."
Your Shape: Fitness Evolved puts the player in the centre of the game, promising an immersive and rewarding fitness experience for men and women to stay in shape and reach their personal goals.
The title is set to launch in November.